Tourism Toolkit

A tourism training toolkit for local businesses, featuring tips and expert advice from industry leaders.

Welcome to the Wimmera Mallee Tourism Toolkit. This online training toolkit is designed to help businesses in the Wimmera Mallee region to expand and grow, while serving in the tourism industry.

How to use this resource:

Download the workbook here and watch the training videos below. Print out the workbook and take notes. Follow the checklists and helpful tips provided for each topic. You can either go through each module in order or select and choose which training modules are useful for you and your business.

Bonus Section – Succeed in the tourism Industry

MAIN WORKBOOK
– Training Talks 1-9

Social Media
Module

Bonus Section- How to succeed as a Small Business in the Tourism Industry With Jesse Desjardins

1. How to leverage off the Silo Art Trail With Janet (TRC Consultant)

Visual-Merchansing-&-Making-the-Most-of-Retail

2. Visual Merchandising and Making the Most of Retail With Sarah Smith (Shopsmith Creative)

3. Destination Marketing and the importance of Storytelling Emily and Jarrod (StoryTowns Podcasts)

How-to-Grow-and-Develop-Tourism-in-Regional-and-Rural-Areas

4. How to Develop and Grow Tourism in Regional and Rural Areas With Linda Tillman (Tilma Group)

5. How to Host a Successful Event in Regional Victoria With Emma Hall (Retro Events & Marketing)

6. How to grow your business alongside the local community With Phil Ore (25eight Consultants)

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7. The Importance of Accessible Tourism With Sparrowly Group

8. How to develop digital content and grow your online audience - Part 1 With Chris Gillard (Oh, the Places You'll Go!)

9. How to develop digital content and grow your online audience - Part 2 With Chris Gillard (Oh, the Places You'll Go!)